Kontera’s algorithm analyzes each page in real time to determine the most relevant keywords and the highest paying ad available for that keyword.

Kontera’s proprietary contextual advertising technology is based on the principles of computational linguistics and enables uncovering topics, keywords, and overall contextual meaning in a way that mimics human intent.

Kontera’s topic and keyword selection, for the purpose of creating In-Text Advertising or information links, uses specific statistical algorithms that examine the level of relevancy, yield maximization, and conversions in order to refine the selection decisions as part of a continuous process.

Visit our website to learn more about Kontera's Contextual Advertising.