Kontera’s proprietary contextual advertising technology is based on the principles of computational linguistics and enables uncovering topics, keywords, and overall contextual meaning in a way that mimics human intent.
Kontera’s topic and keyword selection, for the purpose of creating In-Text Advertising or information links, uses specific statistical algorithms that examine the level of relevancy, yield maximization, and conversions in order to refine the selection decisions as part of a continuous process.
Visit our website to learn more about Kontera's Contextual Advertising.
